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Chicago 2016

Reflecting your brand through multiple owned channels

As Social Care continues to grow and become a top preferred channel of communication for consumers, organizations are finding it challenging to bridge the growing communication gap between Social Marketing, Social support and the overall Customer Experience. In this session, Miri will discuss ways for organizations to effectively bridge that gap and close internal silos. She will share from her own experience at Microsoft and provide practical insights that will change the customer experience for the better.

Key takeaways:

  • Trends in social care and what customers want from brands
  • Understanding key internal players that impact the social space and how to partner strategically with them to deliver a unified social voice to customers
  • Hacking social content – How to leverage multiple sources within the organization to take the customer through their anticipated journey in social channels

Miri Rodriguez
Microsoft

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