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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2016

Handling Negative Buzz Like a Pro

Trolls are not just pink fuzzy haired dolls; they are lurking in the corners of the web waiting eagerly to disparage your company anonymously. When should you engage and reply versus turning the virtual "cheek"? In this session, Dan will take you through a concrete strategy for making confident decisions consistently with regards to negative buzz, and how to establish policies and procedures to keep the peace. You'll laugh, you'll cry, but most importantly you'll learn how to use best practices for engagement to make your brand stand out in new digital era.
 
Attend this session and:
  • Review real case studies across a number of scenarios
  • Learn when you should and should not reply
  • Discover techniques for replying and converting negative moments to positive wins
  • Unlock the "L.E.A.D.E.R." acronym and achieve success fast

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