How Royal Caribbean Uses Social Media to Communicate During a Crisis


Royal Caribbean regularly utilizes its social media tools – website, blog, Facebook, and Twitter – to keep the public and media regularly informed during a situation or incident. Integrating traditional tactics and social media are crucial in order to handle a crisis successfully and prevent any long-term damage to your brand. Learn what Royal Caribbean has done and how you too can effectively use social media during a crisis.
Royal Caribbean regularly utilizes its social media tools – website, blog, Facebook, and Twitter – to keep the public and media regularly informed during a situation or incident. Integrating traditional tactics and social media are crucial in order to handle a crisis successfully and prevent any long-term damage to your brand. Learn what Royal Caribbean has done and how you too can effectively use social media during a crisis.

Session Presented By:

Cynthia Martinez
Director, Global Corporate Communications
Royal Caribbean Cruises Ltd.
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