How Royal Caribbean Uses Social Media to Communicate During a Crisis
Royal Caribbean regularly utilizes its social media tools – website, blog, Facebook, and Twitter – to keep the public
and media regularly informed during a situation or incident. Integrating traditional tactics and social media are
crucial in order to handle a crisis successfully and prevent any long-term damage to your brand. Learn what
Royal Caribbean has done and how you too can effectively use social media during a crisis.
Royal Caribbean regularly utilizes its social media tools – website, blog, Facebook, and Twitter – to keep the public
and media regularly informed during a situation or incident. Integrating traditional tactics and social media are
crucial in order to handle a crisis successfully and prevent any long-term damage to your brand. Learn what
Royal Caribbean has done and how you too can effectively use social media during a crisis.
Session Presented By:
Cynthia Martinez
Director, Global Corporate Communications
Royal Caribbean Cruises Ltd.