Spark to Flame: A Behind-the-Scenes Look at the Strategy and Results of a Successful Social Media Campaig


In 2012 more companies have moved beyond the “trial and error” stage of social media use. But still the question lingers – what makes some social media campaigns successful while others fail? Wildfire Interactive has helped countless brands and agencies to successfully answer this question - with thousands of customers and over 200,000 campaigns on its social media marketing platform. As the only social media company to receive an investment from Facebook’s fbFund, Wildfire has continued to lead the social media marketing frontier. In fact, Facebook uses the Wildfire social suite to host and engage fans on over 60 of its own pages.

Maya Grinberg, Wildfire’s social media manager, will share the strategy and results behind Wildfire’s customers’ most innovative and successful social media efforts.
In 2012 more companies have moved beyond the “trial and error” stage of social media use. But still the question lingers – what makes some social media campaigns successful while others fail? Wildfire Interactive has helped countless brands and agencies to successfully answer this question - with thousands of customers and over 200,000 campaigns on its social media marketing platform. As the only social media company to receive an investment from Facebook’s fbFund, Wildfire has continued to lead the social media marketing frontier. In fact, Facebook uses the Wildfire social suite to host and engage fans on over 60 of its own pages.

Maya Grinberg, Wildfire’s social media manager, will share the strategy and results behind Wildfire’s customers’ most innovative and successful social media efforts.

Session Presented By:

Maya Grinberg
Social Media Manager
Wildfire Interactive
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