Privacy and Social Media: A Contradiction in Terms?
Technology has become ubiquitous; the Internet provides access to information (and
misinformation) on a constant 365-days-a-year, 24-hours-a-day basis and mobile devices enable
access from almost anywhere at any time. It seems that these days, anyone can find out
everything, about anything or anyone, at any time! As if that weren’t enough, add to the mix the
fact that millions of people voluntarily create and update Facebook profiles, announce their every
activity through Tweets, “check in” on Foursquare, post videos on YouTube, and post or tag
photos on their Pinterest boards. People virtually offer up the intimate details of their lives on an
ongoing basis, with seemingly little or no thought about privacy, until something goes wrong.
Then, all of a sudden, the virtual world gets creepy.
In this session, we will look at some recent FTC actions (and other regulatory activity) in the
social media space to understand just how wrong things can go. Together, we’ll look at what
lessons can be learned from the resulting settlements and consent decrees, explore some pitfalls
to avoid, and understand what the settlements might mean for you and your company’s use of
social media.
Technology has become ubiquitous; the Internet provides access to information (and
misinformation) on a constant 365-days-a-year, 24-hours-a-day basis and mobile devices enable
access from almost anywhere at any time. It seems that these days, anyone can find out
everything, about anything or anyone, at any time! As if that weren’t enough, add to the mix the
fact that millions of people voluntarily create and update Facebook profiles, announce their every
activity through Tweets, “check in” on Foursquare, post videos on YouTube, and post or tag
photos on their Pinterest boards. People virtually offer up the intimate details of their lives on an
ongoing basis, with seemingly little or no thought about privacy, until something goes wrong.
Then, all of a sudden, the virtual world gets creepy.
In this session, we will look at some recent FTC actions (and other regulatory activity) in the
social media space to understand just how wrong things can go. Together, we’ll look at what
lessons can be learned from the resulting settlements and consent decrees, explore some pitfalls
to avoid, and understand what the settlements might mean for you and your company’s use of
social media.