Workshop B: Facebook Advertising… Maintaining and Optimizing Engagement in the Hispanic Community


Social Media Advertising used to be about getting your ‘fans’ to your page. This is still one of the most useful tools in achieving fan growth. However, if you’re only using ads to initially target those who may be interested in your brand, you’re missing the bigger picture. Some of the best known, most highly trafficked, brands in the world are using digital advertising to not only make that first introduction, but to continue to foster greater relationships that will drive traffic and result in trackable ROI. Attendees will be armed with tools to determine the appropriate channels to use, tactics for social advertising, strategies for engaging brand advocates and practical ways to build a trusted brand through internalized advertising campaigns. This workshop will give brands the potential to break out of their social media comfort zone to create a more engaging way of turning fans into customers. You will leave this workshop with a clear understanding of:
  • The values of Facebook advertising
  • When to use ads to achieve campaign goals
  • How to optimize Facebook landing tabs to convert visitors
  • The most successful campaign strategy based on business type
  • How to best engage with those who “Like” your brand
  • How to use Facebook analytics to your advantage
  • Top Do’s and Don’ts for Facebook advertising in the Hispanic Community
    • Social Media Advertising used to be about getting your ‘fans’ to your page. This is still one of the most useful tools in achieving fan growth. However, if you’re only using ads to initially target those who may be interested in your brand, you’re missing the bigger picture. Some of the best known, most highly trafficked, brands in the world are using digital advertising to not only make that first introduction, but to continue to foster greater relationships that will drive traffic and result in trackable ROI. Attendees will be armed with tools to determine the appropriate channels to use, tactics for social advertising, strategies for engaging brand advocates and practical ways to build a trusted brand through internalized advertising campaigns. This workshop will give brands the potential to break out of their social media comfort zone to create a more engaging way of turning fans into customers. You will leave this workshop with a clear understanding of:
  • The values of Facebook advertising
  • When to use ads to achieve campaign goals
  • How to optimize Facebook landing tabs to convert visitors
  • The most successful campaign strategy based on business type
  • How to best engage with those who “Like” your brand
  • How to use Facebook analytics to your advantage
  • Top Do’s and Don’ts for Facebook advertising in the Hispanic Community

    • Session Presented By:

    Terra Spero
    Principle
    Realtime Marketing Group
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