Workshop A: Using Social Media to Create Meaningful Engagement


Yes, we’re using social media. We’re tweeting, we’re updating, we’re posting, we’re having fun...but are we meaningful? Are our engagements driving actions and do they mean something to our campaigns? This workshop is dedicated to reviewing the use of social media and how it relates to the bottom line and company mission. Jennifer will explore social media engagements and interactions to identify those, which are meaningful and those which are not. During this workshop, you will:
  • Review company social media campaign case studies and your own company’s social media campaigns
  • Determine the effectiveness and results of social engagements
  • Learn how to make your engagements more meaningful based on your campaign goals
    • Yes, we’re using social media. We’re tweeting, we’re updating, we’re posting, we’re having fun...but are we meaningful? Are our engagements driving actions and do they mean something to our campaigns? This workshop is dedicated to reviewing the use of social media and how it relates to the bottom line and company mission. Jennifer will explore social media engagements and interactions to identify those, which are meaningful and those which are not. During this workshop, you will:
  • Review company social media campaign case studies and your own company’s social media campaigns
  • Determine the effectiveness and results of social engagements
  • Learn how to make your engagements more meaningful based on your campaign goals

    • Session Presented By:

    Jennifer Cohen
    President
    Something Creative, LLC
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