Todd Tweedy -Event Chair

A great reputation – for a company, brand or individual – doesn’t happen overnight. Like a recipe for your favorite meal, it requires a little of this and a little of that, and time. Mix in the social media landscape, and challenges and opportunities have emerged for building and maintaining reputations of businesses of all sizes and kinds.

As one of the world’s largest food companies, General Mills is regularly cited among the most reputable and trusted businesses. Kevin Hunt, the corporate social media manager at General Mills, will explore the strategies involved in reputation management in a digital world. And, show examples you can apply to your organization of how companies are using content creation and social engagement to showcase their story.

Kevin Hunt Social Media Manager General Mills

As national and international brands across the world aim to communicate with consumers through their social media channels, segmentation has become inevitable— especially as it pertains to physical location. As brand pages, Twitter handles and other social channels become increasingly segmented, big brand managers are tasked with maintaining a consistent, global voice. But how do they tailor this voice to speak to a diverse customer base and localize the brand? As H&R Block’s Social Media Strategist, Matthew Staub leads the tax giant’s social media strategy for over 10,000 retail locations, implementing tailored online marketing initiatives that speak to specific regional audiences. In this session, Matthew will reveal the best tactics for developing and connecting with local communities; build a cohesive brand voice; and growing a this voice across multiple social channels.

Matthew Staub Social Media Strategist H&R Block

Mike O’Neil and Lori Ruff, The LinkedIn Rockstars, are two of Forbes Top 50 Social Media Power Influencers globally. In this session, they will share with you specific strategies and best practices you can implement immediately. They will also show you how to gain collaboration from other key decision makers at your company to super charge your social strategies, helping you gain market share in your industry while keeping expenses in check.

Key take-aways include:

What NOT to do on LinkedIn: Keep your credibility and your account

Company Pages: How to maximize your brand with multi-variant messaging

Aligning your message: How to help your staff help the company look great

Expanding Market Share: Use LinkedIn for Sales, Recruiting, Brand Leadership

Lori Ruff & Mike O'Neil Chief Social Officer, The LinkedIn Diva & Founder and President Integrated Alliances

After hearing this case study, you’ll take away practical tips on how to use content – and build relationships with influencers - to fuel a community. You’ll understand more about the proper mix of paid, earned and owned media and the importance of distribution in the overall social equation. You’ll learn how Sears Holdings Outdoor Living Division uses social media in many forms to deliver content and engage stakeholders. You’ll also learn practical tips for ensuring your social media efforts are tied to overall strategy, for measuring the impact of your efforts and for engaging community without spending a fortune.

Jennifer Dominiquini CMO, Seasonal and Outdoor Living Sears & K Mart

We are quickly arriving at a moment in time where businesses that are not digitally enabled will begin to lose their advantages in the marketplace or worse yet, become irrelevant to smaller, faster competition. Digital and social excellence is easy to find, but more challenging to integrate into the Enterprise. If it was easy, if there was one vendor that could satisfy all the Enterprise needs or if there was a one-size-fits-all solution, we would all be doing it already. This session will cover the landscape of Social Business for the Enterprise, why it is critical to act now, what the critical steps are to enable and integrate the B2B Enterprise with world-class digital excellence and how to bring digital back to business basics for your c-suite leadership.

This session will wrap-up with a prospective look at the B2B Enterprise of tomorrow.

What You Will Learn:

Why B2B must adapt quickly to stay ahead of the competition

How to lay the foundation for starting B2B digital capabilities in the Enterprise

How to create a cohesive strategy

What to measure

How to benchmark, set goals, and drive results

Who Should Attend:

Business Leaders

Marketers

Digital Specialists

Customer Support Representatives

Sales Executives

Greg Gerik Social Media Leader, Integrated Marketer, Social Business Architect for Global eTransformation 3M

Marketers are changing how they use social media to engage with consumers around the world in order to reach more people, drive longer engagements, and effectively take programs to a global scale. FISH will provide an in-depth look at the use of RFID technology to drive engaging consumer experiences and create social media amplification.

KEY TAKEAWAYS:

(1) Understand how to use technology to create amplification of brand messaging and campaigns through social media

(2) Provide marketing insights to fan engagements and brand affinity

(3) Learn how to create measurable results from your campaign

Stephen Person Director of Sales & Marketing FISH Technologies

Attendees of this session will learn about IBM's approach applying analytics and insights to digital and social influence programs, building effective coverage models by mobilizing select employees to engage on-line to build brand advocacy while delivering measurable business outcomes.

Who should attend - any marketer interested in increasing the quality of interactions across digital customer touch points and building brand advocacy.

Susan Emerick Program Manager, Social Business IBM

Pinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients are finding success on Pinterest- and how you can get a running start. The session will be based on observations from PinLeague’s network, which now reached over 1 million Pinterest users on less than 10 weeks.

This will be an interactive session, where the audience will determine how much time is spent on each of the following topics:

Why Pinterest is great for brands (beyond the obvious)

Fundamental differences between Pinterest and other prominent social networks

A sure fire recipe to get 1,000 targeted followers in 30 Days, and

How Pinterest's leading brands are using the platform

Advanced tactics used by PinLeague.com to reach 1 million total followers in just 10 weeks

All topics will include data-driven observations from the PinLeague client roster and up-to-date research about what works and what doesn't on Pinterest, so you can benefit from the lessons learned by others.

Daniel Maloney CEO and Co-Founder PinLeague

If you are a B2B marketer or communicator, and either don’t currently use video or have been exploring using video to promote your company’s products beyond your company’s website, then you should be attending this session.

In this presentation, the speaker will take you through four steps based on real strategies about how video can be successfully implemented using YouTube, industry publications and other online sources. The four steps are:

1. The Problem of B2B Marketing: Why video and why YouTube?

2. Content Strategy: How to create video for B2B marketing

3. Growing a Sustainable Strategy & Getting It Out There

4. Measuring the Results

Aaron Craig B2B Global Marketing Communications Manager Thermo Fisher Scientific Inc.

Email Marketing vs. Social Media Marketing? Why not both!

How email marketing and social media marketing go hand in hand to grow your business.

Asking yourself which is the best use of your time and resources? The answer, in fact, is not either/or; it's both.

Learn about the synergy and benefits of combining your social with your email and your email with your social.

Learn the differences between the two and have a goal for each.

See how by combining the two, you’ll grow your list faster, have better click rates and improve your likes and follows

Learn how to expand your Friends, Fans and Followers and drive more success for your social campaigns via email.

Jeffrey Ferrazzo Regional Development Director Constant Contact, Inc.

When it comes to your social strategy, it’s no longer optional to have a presence, but having a presence is just the beginning. Now, we have a new buzzword to go with this. Social Business. What is a “social business” and is your business “social?”

What Attendees Will Learn:

What exactly a social business is.

Why being on Facebook and Twitter isn’t enough and what to do instead.

Why now is the time to make your business more social.

Who, at your company, is responsible for social.

What companies are getting this right.

How social increases brand loyalty.

10 overlooked touch points that will make your business more social.

Katrina Padron President and Social Media Strategist Padron Social Media Marketing

The press release is not only living... it's making the social rounds, being used by companies and brands to attract attention on Twitter, Facebook and Pinterest. How press releases have become the newest go-to vehicle to drive a message and how you can get in the game.

Glenn Selig Founder PRNewsChannel

As traditional print distribution channels have been impacted by the dawn of the digital era, learn how the Twin Cities premier business journal continues to flourish by delivering on its promise of killer content and dedication to electronic consumption. Learn more about how B2B content is essential for healthy social media growth. Obtain tools on social media segmentation, management, and most importantly how engagement delivers on your business’s prosperity.

Christian Del Monte Chief Technologist and Principal Del Monte Agency

This presentation will discuss how to manage social media legal and compliance issues at your company. After attending this session, you will be able to:

Understand social media compliance practices companies are using to mitigate risk

Understand and apply recent social media guidance from the NLRB, FINRA, and the SEC

Recognize employee protected activities that your policy should not prohibit

Eric Newman, Esq. CCEP, Social Media Manager SCCE/HCCA

Dana Thomas Assistant Director, Social Media Strategies NCAA

Todd Tweedy -Event Chair

We've all heard Return On Investment. But do you know what return on amazing is? "Return On Amazing" is a mind-set, philosophy and approach for making social work hard for your company. We'll explore why focusing on the amazing is the quickest path to see return you're being asked to deliver. Get ready to learn how to inspire your organization, your team, your partners, and your customers.

What sets a wildly successful social marketing strategy apart from the rest of the pack? Cut to the chase with Wildfire, and join us for a session that will share what it takes to generate significant social ROI for your brand.

Alex Littlewood, Wildfire’s Social Media Strategist, will offer practical insights from six social media success stories across different industries. He’ll discuss ways social media influences users to recommend and buy, and he’ll explain how to increase word of mouth marketing. Learn how you can confidently leverage earned media to address concrete business objectives and see incredible results.

Brad Wolf Senior Value Solutions Strategist Wildfire

Have you been the victim of attacks from customers and rivals via social media sites? Has your marketing team put out a campaign that was a brand image nightmare? Have you ever damaged your brand name abroad due to lack of cultural understanding? You are not alone – the vast majority of companies have made these same missteps and do not have a strategy in place to rectify them.

As the experts in legal and technical risk management solutions and marketing strategists in their own right, Gary and Kubs will guide you through a wide variety of brand management successes and failures. Their unique (and entertaining) spin on risk management will highlight weakness in social media campaigns and examples of how reputation management can be done right!

This session will use a variety of global case studies, with a focus in Latin American markets, to illustrate reputational risks and success strategies. Participants will be guided through:

Illustrations of how global brands have targeted segments

Mistakes global brands have made to their reputation through social media

Legal and technical developments that should guide reputation risk management

How successful companies have recovered from social media attacks

How to implement sounds decision making capabilities to avoid negative customer perception

This session is geared towards global brand marketing managers.

Kubs Lalchandani Managing Partner Lalchandani Simon PL

Mayo Clinic is one of the world’s most well-known and respected healthcare brands, and operates in one of the world’s most regulated industries, where missteps can not only lead to brand disaster, but government fines and patient lawsuits. Yet Mayo Clinic is at the forefront of the social media revolution, active on Facebook, Twitter and Youtube, urging the healthcare industry to invest in social media, and encouraging its employees to tweet, facebook and pin. Hear from Mayo’s in-house counsel how Mayo’s in-house social media team and in-house legal team collaborate to manage legal risks.

In this session you will Learn:

(1) best practices for managing the myriad legal and brand risks without gutting the value of your social media efforts

(2) how to proactively engage your legal staff to partner with you to collaboratively manage these risks.

(3) how to draft social media policies that protect your company and your employees from the most important legal and brand risks.

Dan Goldman Legal Counsel Mayo Clinic

You’re tweeting, friending and pinning. But now it’s time to pull it all together with content; content that engages and content that enables you to control your message and leverage the power of social media and the search engines.

Bring your laptops, iPads or similar device. This workshop is VERY hands-on and interactive. In this session you will:

Create content that reaches your target audience in search engines and social media;

Leverage social media and search engines to control your message;

Use key words and search terms to target your audience with laser precision;

DISCLAIMER: Only attend if you’re ready to work and want to learn how to make content work for you.

Glenn Selig Founder PRNewsChannel

Social Marketing. It’s no longer optional to have a presence, but having a presence is just the beginning. In a world where every customer is a reporter and every employee is a marketer, now is the time to incorporate your social strategy from the inside out.

In this session you’ll learn:

Who is responsible for your social marketing strategy

Why you should stop pitching and what to do instead

7 Commonly overlooked integration opportunities

How to maximize customer touch points

Katrina Padron President and Social Media Strategist Padron Social Media Marketing

Join Christian Del Monte as he guides you through the process of building a Social Media Strategy and Execution Plan, for businesses ranging from Fortune 500 size to start-ups. Be prepared for this hands on workshop as groups achieve:

Cultivate a general understanding of the best practices on how to utilize social networks.

Learning how to avoid common mistakes made in social media strategy planning.

Develop a strategic social media engagement plan for a fictitious business.

Build an audience in common social networks effectively.

Execute a social media plan and determine how to measure the results.

Christian Del Monte Chief Technologist and Principal Del Monte Agency

Pinterest has been shown to drive higher quality traffic (more likely to convert, will purchase more when they do convert) and deeper engagement per user than facebook and twitter. Yet, as the web is all atwitter about facebook, Pinterest has remained largely untapped by brand marketers. That means you have an opportunity to gain early mover advantage by leaning into Pinterest now. This workshop will help you do just that!

PinLeague, the leading Pinterest Marketing Network, will help you get set-up for success on Pinterest through hands-on exercises drawing from your real-world challenges and experience. Topics covered will include:

(1) Setting up an effective profile (or improving an existing one)

(2) Jump starting your growth by tapping into your existing fan base

(3) Content strategies for different marketing objectives

(4) Building the RIGHT community for your brand's objectives

(5) Helpful Pinterest tools to create manageable work flow

(6) Advanced Pinterest tips and tricks

Appropriate for: Any brand looking to engage with the Pinterest community, from newbies to Pinterest veterans.

Pre-requisites:

(1) Start a Pinterest account for your brand with at least 5 pinboards populated. Need an invitation? E-mail help@pinleague.com.

(2) Follow PinLeague on Pinterest to access course materials: http://pinterest.com/pinleague

(3) Activate your FREE 30-day trial of PinLeague to start building your audience

(4) E-mail help@pinleague.com a link to your Pinterest profile and a brief blurb about what you're hoping to get out of Pinterest.

(5) Bring a wi-fi enabled computer to the session.

Alex Topiler Chief Happiness Officer & Co-founder PinLeague

Daniel Maloney CEO and Co-Founder PinLeague