Case Study: Using Content and Social Media to Heat up Business: The Case of Grilling is Happiness and Sears Outdoor Style

After hearing this case study, you’ll take away practical tips on how to use content – and build relationships with influencers - to fuel a community. You’ll understand more about the proper mix of paid, earned and owned media and the importance of distribution in the overall social equation. You’ll learn how Sears Holdings Outdoor Living Division uses social media in many forms to deliver content and engage stakeholders. You’ll also learn practical tips for ensuring your social media efforts are tied to overall strategy, for measuring the impact of your efforts and for engaging community without spending a fortune.

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