Managing Legal Risk Without Having Legal Risk Manage You

Mayo Clinic is one of the world’s most well-known and respected healthcare brands, and operates in one of the world’s most regulated industries, where missteps can not only lead to brand disaster, but government fines and patient lawsuits. Yet Mayo Clinic is at the forefront of the social media revolution, active on Facebook, Twitter and Youtube, urging the healthcare industry to invest in social media, and encouraging its employees to tweet, facebook and pin. Hear from Mayo’s in-house counsel how Mayo’s in-house social media team and in-house legal team collaborate to manage legal risks.

In this session you will Learn:

(1) best practices for managing the myriad legal and brand risks without gutting the value of your social media efforts

(2) how to proactively engage your legal staff to partner with you to collaboratively manage these risks.

(3) how to draft social media policies that protect your company and your employees from the most important legal and brand risks.

Session Presented By:

cialis vrai fast kamagra delivery uk