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Todd Tweedy -Event Chair
Todd Tweedy is a well-known digital marketing executive and, strategic advisor to Carousel30. Todd’s interactive marketing career started while working as a senior account executive leading user, graphical and navigation interface analysis for USAirways first web-based travel planning site in 1997. Todd went on to implemented one of the largest and most complex online marketing programs for Network Solutions according to Media Metrix and Doubleclick consisting of advertising in 13 languages that reached 85% of Internet users. Todd also planned and implemented Rolex’s first US online media buys that included beta-testing DoubleClick’s DART for rich media banners. Recognized by Forrester Research as a leading Instant Messaging industry expert, Todd has been widely praised for his groundbreaking work in real time communications. Todd’s real-time marketing expertise drove customer acquisition by segmenting and tailoring email messages combined with real-time application-embedded tools to create a viral content distribution machine that generated over 1,000,000 new customers. As a former press secretary and grassroots political operative, Todd’s social media insights and study on the challenges businesses face in implementing customer-facing communication strategies was downloaded over 150,000 times and resulted in a NY Times interview. Today, Todd’s main focus is on identifying circumstance-based insights that are linked to motivations and interests that leverage the social readiness of a firm and its technology platform to create relevant marketing campaigns and opportunities for business growth. Todd’s industry knowledge covers strategic channel marketing, data-driven communication strategies, social participation models, organic and paid search as well as being a husband and, parent to three tech-savvy kids.
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![]() Kevin Hunt
Social Media Manager
General Mills
Kevin Hunt is the social media manager in Corporate Communications for General Mills, based in Minneapolis, Minn. He manages the editorial content for "A Taste of General Mills." He also represents the company on its social media accounts. He began his career at General Mills in 2010.
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![]() Daniel Maloney
CEO and Co-Founder
PinLeague
Danny Maloney (@danielpmaloney) is an internet entrepreneur who has spent his career
building consumer internet businesses that connect consumers to each other and to brands more
effectively. Currently, Danny is CEO and Co-Founder of PinLeague.com, the world’s leading
Pinterest Marketing Platform, helping brands build a highly targeted engaged presence on
today's hottest social network.
Previously, Danny lead the New Initiatives team at YouTube and Google Maps/ Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded < ahref="http://bridesview.com/" target="_blank">BridesView.com, an online community that enables engaged couples to style and plan their dream wedding through real wedding photography. Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences. |
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![]() Alex Topiler
Chief Happiness Officer & Co-founder
PinLeague
Alex Topiler (@topularity) is Chief Happiness Officer and Co-founder of
PinLeague.com, the world's leading Pinterest Marketing Network. Alex's
manages PinLeague's network operations and infrastructure, ensuring that
members receive the highest quality service possible.
Prior to PinLeague, Alex co-founded BridesView.com, an online community that enables engaged couples to style and plan their dream wedding through real wedding photography. Alex spent the early portion of his career in Merrill Lynch - Bank of America's Commodities and Special Asset groups. Alex is an organizer for Startup Weekend New York City and a Cofounder of the startup blog Venturebent. Alex graduated from Cornell University with a degree in Operations Research & Industrial Engineering |
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![]() Glenn Selig
Founder
PRNewsChannel
Glenn Selig created PR NewsChannel, a global press release newswire, in
2007, to offer affordable, effective press release distribution along with
unparalleled customer support. Today his company writes and/or distributes
press releases for companies worldwide and is partnered with The Associated
Press, Google, Yahoo! and top content syndicators in the United States.
Glenn is recognized for his innovative methods of using social media and
SEO to boost visibility of press releases.
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![]() Stephen Person
Director of Sales & Marketing
FISH Technologies
FISH Technologies is a leading data collection and marketing technology company that is known for its use of RFID and enhanced social media strategies to engage consumers and measure their behavior. FISH has created the world's most interactive technology systems for experiential environments, an award-winning system that drives enhanced visitor experiences and social media amplification while simultaneously creating unprecedented behavioral measurement for brands, marketers, event organizers, and sports venues. FISH supports numerous global brands including Toyota, Ford, BMW, Smirnoff, Hennessy, Coca Cola, Nike, Budweiser, AT&T, US Army, and the US Air Force.
Stephen graduated from Willamette University in 1999, and has a long track record of working with brands and agencies on experiential marketing campaigns, and major events such as the Super Bowl, Final Four, movie premieres, corporate conferences, awards shows, and brand product launches. |
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![]() Aaron Craig
B2B Global Marketing Communications Manager
Thermo Fisher Scientific Inc.
Aaron Craig is the Global Marketing Communications Manager for the Product Inspection
business unit of Thermo Fisher Scientific. Before this role, Aaron worked for other business units
as a marketing communication specialist. For the past six years, Aaron’s focus has been on B2B
marketing, with emphasis on digital communications and online lead generation.
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![]() Eric Newman, Esq.
CCEP, Social Media Manager
SCCE/HCCA
Eric is the Social Media Manager at the Society of Corporate Compliance
and Ethics & the Health Care Compliance Association (SCCE/HCCA), two
nonprofit member-based associations. Eric manages the SCCE/HCCA
community social network, and the SCCE/HCCA presence on LinkedIn,
Facebook, Twitter, Google+ and YouTube. In addition, Eric is a licensed
Minnesota attorney and has written on social media compliance and legal
concerns. Eric enjoys attending concerts and staying active. He finished
the 2011 Twin Cities Marathon and is currently training for the 2012
marathon (wish him luck!)
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![]() Katrina Padron
President and Social Media Strategist
Padron Social Media Marketing
Katrina is President of Padron Social Marketing, which is a relationship-driven social media
agency specializing in fusing social marketing with your team. We want to help YOU achieve
YOUR goals.
Prior to launching Padron Social Marketing, Katrina was an award winning Director of Marketing for Heart of America Group, a multi-million development company that owns and operates restaurants, hotels, retail and office space. Katrina is an active member in the American Advertising Federation, AAF, and has a Master’s Degree in Sociology from DePaul University in Chicago. She is also a frequent contributor to Social Media Today where she shares insight on social media strategies that get results. |
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![]() Jennifer Dominiquini
CMO, Seasonal and Outdoor Living
Sears & K Mart
Jennifer Kelly Dominiquini is the Chief Marketing Officer for Seasonal and Outdoor Living at
Sears and Kmart, where she manages a team responsible for implementing integrated marketing
programs to drive profitable growth for Seasonal and Outdoor Living at Kmart and Sears. Prior
to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears
Holdings where she used customer insight and analytics to develop and execute effective and
innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units.
She also executed a portfolio of social media initiatives, including the creation of Kmart's
Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s
leading fitness retailer.
Prior to Sears Holdings, Jennifer worked in the consulting field with firms such as brand consultancy Prophet, innovation consulting leader Strategos and management consultancy Monitor Group. Jennifer has an MBA from the University of Chicago, Booth School of Business and was a Fulbright Scholar to Uruguay. She has lived and worked through Latin America and Europe. She currently resides in Chicago with her husband and two children. |
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![]() Greg Gerik
Social Media Leader, Integrated Marketer, Social Business Architect for Global eTransformation
3M
Greg Gerik is the Social Media Leader for the Global eTransformation Team at 3M. His team is
charged with driving world-class online interaction, content, strategy and customer experience to
3M and 3M global partners. His role is to infuse social business into all aspects of the
eTransformation program, lead corporate initiatives and develop a social business roadmap for
global replication. Before moving into this role, he was the Global Lead for the 3M Consumer &
Office Business working with brands such as Post-it®, Scotch® and Nexcare™.
Greg came to 3M from Thomson Reuters where he assisted in the development of best practices, blogging programs and a foundation for social interaction with customers in their Legal Division. He built their first customer education blogging program based on customer insights and business intelligence leveraging and leading their team of 20 editorial writers. He holds a law degree from Michigan State University College of Law and a Communications degree from Texas A&M University |
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![]() Dana Thomas
Assistant Director, Social Media Strategies
NCAA
Dana heads up the Social Media Strategies unit for the NCAA. Five years of working on the NCAA’s public and media relations team helped prepare her for communicating Association messages in the social media space. Aside from coordinating and guiding the social efforts, Dana also helps put a face on the NCAA by explaining issues and answering questions on Twitter as NCAADana. Her entire career has been spent in college sports, including time at the Horizon League, a Division I athletics conference. Dana is a former track and field student-athlete at Indiana University where she earned her bachelor’s degree in sports marketing and management. She also holds a master’s degree in management from Indiana Wesleyan University.
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Dan Goldman
Legal Counsel
Mayo Clinic
Dan Goldman is legal counsel at Mayo Clinic where he practices in the areas of business
transactions, trademark, copyright, health law, e-health and HIPAA and related privacy issues.
Dan is also the legal advisor for Mayo Clinic’s industry-leading social medial efforts and a
member of the advisory board for the Mayo Clinic Center for Social Media.
Dan is a frequent speaker on social media legal issues including presentations at South by Southwest Interactive (SXSWi) in Austin Texas, and the American Health Lawyers’ annual meeting. He also recently authored a chapter on healthcare social media for the Thomson Reuters Health Law Handbook. Dan is a graduate of UCLA and the University Of Virginia School Of Law. |
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![]() Matthew Staub
Social Media Strategist
H&R Block
Matthew Staub has been surfing the edges of the Internet as an early-adopter
since he was dialing into Compuserve long distance in 1993. He has been
working throughout corporate America for 10 years and is currently the
Social Media Strategist at H&R Block, where he manages the company's offdomain online presence, social media governance, social media marketing
initiatives and monitoring and listening activities.
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![]() Christian Del Monte
Chief Technologist and Principal
Del Monte Agency
Christian Del Monte, Chief Technologist and a Principal of Del Monte Agency, is a seasoned Internet marketing veteran who has been practicing Web marketing for over a decade, and social media marketing since 2005. Companies ranging from well-funded start-ups to fortune 500 companies have all sought Christian’s knowledge and expertise. He helps companies understand how social media plays a direct role in the execution of a strategic marketing plan and how this can be successful, resulting in an increase of business earning potential.
Christian has a B.S. degree in Marketing from Minnesota State University, Mankato. In addition, Christian has over 10 years in personal sales experience and is directly responsible for selling and servicing many of the largest accounts Del Monte Agency has had the pleasure to work for. Moreover, Christian has played an integral role in developing Del Monte Agency’s core services as well as leading several other company initiatives such as building the Web’s first business blog directory, podcast directory, online streaming radio and his latest project that aids corporations to find highly qualified search engine marketing firms. |
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![]() Jeffrey Ferrazzo
Regional Development Director
Constant Contact, Inc.
Jeff Ferrazzo - Regional Development Director, Constant Contact
Jeff is a business expert with experience helping businesses initiate and
build meaningful professional relationships with both organizations and
individuals. Jeff has successfully launched two small businesses,
including a consulting firm that trained and consulted business owners
on sales, email marketing, branding, and brand development strategies.
As the Regional Development Director for Constant Contact, Jeff uses
his rich consulting and training experience to help small businesses in
the Minnesota area maximize the power of relationship marketing
through the use of online communications tools.
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![]() Kubs Lalchandani
Managing Partner
Lalchandani Simon PL
Kubs Lalchandani, co-founder of Lalchandani Simon PL, focuses his
practice in the areas of technology and intellectual property law. He counsels
clients in various industries including healthcare, technology, finance, law,
pharmaceuticals, hospitality, marketing and advertising. As a successful
entrepreneur, counsel for high-tech firms and former international litigator,
Lalchandani brings to the practice a wealth of knowledge that enables him to
deliver successful outcomes for his clients. He is experienced in trademark,
copyright, healthcare and general business law, as well as other legal areas
related to the Internet. In addition to his legal practice, Lalchandani is also co-owner and counsel
to Derossi Global, a premier Manhattan cocktail bar group and he sits on the boards of various
technology companies including Razient, LLC, ZoomRadar.com and WedWu, Inc.
After graduating from Cornell University in 1999, Lalchandani spent the early part of his career as a financial analyst and consultant in the technology sector for MicroStrategy, a premier business intelligence software company. In 2004, he earned a juris doctor, cum laude, from Cornell Law School, where he specialized in international legal affairs and then proceeded to work at the international law firms of Jones Day and White & Case. In 2008, Lalchandani completed a clerkship for the Honorable Patricia A. Seitz, Federal District Court Judge, Southern District of Florida. Lalchandani speaks at technology conferences worldwide and is routinely contacted by the news media for his perspectives on intellectual property law, social media law and emerging legal issues and trends. Lalchandani may be reached at (305) 773-3447 or kubs@lslawpl.com. Lalchandani Simon is admitted to practice in Florida, New York, California and Ohio. |
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![]() Lori Ruff & Mike O'Neil
Chief Social Officer, The LinkedIn Diva & Founder and President
Integrated Alliances
Mike O’Neil & Lori Ruff, The LinkedIn Rockstars™ and Forbes Top 25 “Social Media
Power Influencers” are Tuned in, Turned on, 24/7. Founders of Integrated Alliances U,
an on-demand LinkedIn Sales Program, they travel the globe using classic rock to
inspire and demonstrate how to harness the power of LinkedIn.
Connect with Mike & Lori at www.RockStarNetworking.com. |
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![]() Brad Wolf
Senior Value Solutions Strategist
Wildfire
Brad is a Senior Value Solutions Strategist at Wildfire, and is passionate about helping clients understand the value of social media and develop innovative, results-driven social strategies that translate into tangible business ROI. Since joining Wildfire three years ago, Brad has worked closely with some of Wildfire’s largest clients -- including Delta, Express and the Oprah Winfrey Network – to guide their social marketing strategies and ensure their success on Wildfire’s platform.
Prior to joining Wildfire, Brad worked for a publishing company and helped brands develop and deploy successful digital display ads strategies. An entrepreneur at heart, Brad founded and sold his first company while in college. Wildfire's client list includes major brands and agencies including Facebook, Red Bull, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey social media marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund. |
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![]() Susan Emerick
Program Manager, Social Business
IBM
Leading a number of IBM's transformational workforce initiatives, Susan Emerick and
her team are helping to reshape the company's workforce to engage in the digital age by
encouraging employees to share their expertise through social media. Since many IBM
employees are early adopters, Emerick and her team focus on creating programs that help
IBMers become more targeted and efficient with their social media outreach. It's a
process Emerick began back in 2008, playing a key role in creating the C.O.R.E (Cross
functional, On-going Research & Engagement) social marketing practice in partnership
with the company's Market Insights team. The initiative was based on the idea of social
listening, something that wasn't necessarily in vogue in 2008. But over time, C.O.R.E has
paid big dividends for IBM, helping the brand engage customers in new ways and
earning the marketing team a 2010 SAMMY (social advertising, media and marketing)
for "Best Socialized Business."
In November 2011, Susan was recognized by iMedia Connection as one of the top 25 - 2011 Internet Marketing Leaders and Innovators an annual list of cutting-edge creatives, strategists, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward. http://www.imediaconnection.com/iMedia25/2011/People/Susan-Emerick/ Susan serves on the Word of Mouth Marketing Association (WOMMA) Research and Measurement Council which is comprised of WOMMA members who draw upon their industry expertise to influence the standards and principles of word of mouth research and measurement. The Council develops projects, programs, and tools that help engage marketers and create an understanding of the importance of integrating metrics and measurement into WOMM and social media campaigns. www.womma.org |












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