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October 17th, 2017 - 2:00 PM - 5:00 PM

7 ways to increase conversions with digital content

About the Training:

Getting qualified leads continues to be a challenge to marketers. As information is readily available to prospects, 72% of buyers research technologies and vendors before contacting them. How can you direct your prospects to approach you? How can you make conversions easy with your integrated outbound marketing efforts? What are the necessary tools to increase conversions on your websites? Pam will address these questions in an approach that is easy for you to implement after the workshop.

At the workshop, you’ll learn:

  • Tips and tricks to increase conversions using content
  • Potential tools to be incorporated into your owned media
  • Creative approaches to enhance collaboration between sales and marketing

Pam Didner
Global Content Marketing Strategist

Who Is This Social Media Training For?
Details coming soon...

Social Media Training Price:
$495


Seating is limited - save your seat!

Register Now!

About your Presenter

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011 and 2012, is an author, speaker and marketing consultant. Her new book, “Global Content Marketing”, is the first content marketing book to offer a complete process to scale content across regions. Didner is an expert in creating successful global marketing plans that meet local marketing needs.

As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. She also provided strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Didner shares her marketing thoughts on her site: www.globalcontent.marketing. She also writes for the Guardian, Relevance.com and other publications.

Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop - no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The workshops are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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