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Wednesday, October 18th, 2017 - 9:00AM - 9:45AM

Opening Keynote: Belief systems and why we need them

In this keynote presentation, marketing leader Ross Martin will show how the most successful brands and businesses in the world are powered by robust internal belief systems that unite, inform, and inspire them. Learn how to craft your own "Belief System" and how to integrate it into your operating system to strengthen your company culture, elevate your performance, and transform your business.


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Ross Martin
CEO, Blackbird & Former EVP Marketing Strategy & Engagement
Viacom

About your Presenter

Blackbird CEO Ross Martin is the former Executive Vice President of Marketing Strategy and Engagement for Viacom, the worldwide media and entertainment company, where he oversaw marketing strategy, consumer intelligence, data science, creative innovation, internal agency, and business development teams. Previously, Martin founded and ran Scratch, Viacom’s creative strategy and consulting division.

Martin joined Viacom in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU and later served as Senior Vice President of MTV 360 Production and Development. Prior to MTV, Martin ran production company Plant Film, served as VP of Film & Television for internet startup Nerve.com, and was a development executive for Spike Lee's 40 Acres and A Mule Filmworks.

Martin is a member of the Academy of Television Arts & Sciences, the Board of Directors for the Ad Council, the National Board of Directors of the American Advertising Federation, and the advisory boards of St. Jude Children’s Hospital and the Yale University Center for Customer Insights. Recent honors and recognitions include Fast Company's “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s "40 Under 40" top business leaders and AdWeek’s “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.

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