Lu Chen of THINX will share practical tactics with case studies that have successfully scaled social channels including Facebook, Instagram and Pinterest. Each platform requires different tactics in content distribution. Speaker will also touch on Youtube distribution strategy.
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Lu is the Senior Director of Growth Marketing at THINX, a viral feminine product brand built on a social mission - to give women and girls around the world confidence. In her role, Lu leads digital & offline marketing, data analytics, customer experience and branding. Lu is a seasoned team leader with a data-driven approach to marketing. Her professional experience includes 1-800-Flowers, PIMCO and Soros Fund. She is a graduate of Harvard Business School.