Let’s say you’re hanging a picture in your home. And in the process of hanging the picture you hit your thumb with the hammer. What’s the first thing you do? Unconsciously we all yelp in pain. Probably a curse word or two go with it.
In the same way, social media has created unconscious responses to the micro moments happening in life. As people have these moments where they need to emote, they’re sharing them on social media.
Savvy marketers understand it's an opportunity to engage a hand raiser before they’ve conducted their first shopping search.
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Scott Lewis is the co-founder and CEO at KickFactory — a personalized engagement platform that utilizes artificial intelligence to identify potential marketing opportunities on social media. The program finds a hand raiser, suggests the best reply, and directs the customer to the best place for a conversion. KickFactory’s community managers then confirm the identification and reply message before sending the message to the Net.
Scott resides in Chicagoland with his wife and high school sweetheart Stephanie and their six children. He and his family are fractional owner of the Green Bay Packers.