The Class of 2025 will be entering a world that looks vastly different from today. The rate of change is only accelerating and Generation Z will face an altered consumer culture, media landscape and business challenges almost unrecognizable to today's youth.
In this session, Matt Britton, CEO of Crowdtap will discuss our current media/advertising ecosystem and what’s to come, through the lens of what the next group of emerging consumers will experience (and impact themselves) over the next decade.
As a part of that discussion he will address:
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As CEO, Britton will oversee the continued evolution of Crowdtap’s products and offerings, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding member of Crowdtap back in 2009 and Chairman of the Board for 7 years, Britton played an integral role in the company’s growth, helping drive the creation, incubation, and current spin-off of Crowdtap, as well as its on-demand consumer network now used by over 100 of the largest brands and marketing agencies in the U.S.
Over the course of his career, Britton served as CEO at MRY (formerly Mr. Youth), a digital and social media marketing services agency that he founded in 2002, which grew from a one-person startup to a global powerhouse with over 500 employees. During Britton’s 14-year tenure at MRY, the agency worked with prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google. In 2011, MRY was acquired by the Publicis Groupe. Prior to MRY, Britton held positions at DigitasLBi, Alloy Media and Marketing (formerly YouthStream Media Networks) and The Magma Group.
A prominent industry figure who has sat at the helm of several agencies throughout his career, Britton is considered a leading expert on the millennial generation. He’s advised multiple Fortune 500 companies on youth marketing strategy, often speaks at conferences and trade shows on trends and issues that affect the millennial marketing landscape, and is the critically-acclaimed bestselling author of “YouthNation,” a marketer’s guide to millennials.
Britton has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, Mashable, Forbes, Fortune, The Financial Times, New York Times and the Wall Street Journal. He has also been recognized as one of Entrepreneur magazine’s “20 Hottest Entrepreneurs Under 30,” and featured on Event Marketer magazine’s “It” List for three consecutive years.