With experience in print, television and online media, Anna Gonzalez has a solid understanding of new media’s role in journalism. She brings a terrific mix of social media expertise and editorial strategy along with a real passion for innovative storytelling to her new role as Head of Social Media for Nasdaq. In this position, she oversees social video production, editorial voice and social marketing campaigns.
Before joining Nasdaq, she was the Head of Social Media for CNBC and was responsible for leading the Social Marketing and Social News Teams. This included running paid and organic social campaigns to drive tune-in, social referrals to CNBC.com and grow brand awareness. She helped the organization generate creative social content that engaged the network's growing multi-platform audience.
Before coming to the New York area, she was the Social Media Manager at CNN. There, she and her team produced news for a variety of social platforms (which included the launch of CNN on Snapchat Discover) and drove initiatives to engage with social audiences, increase traffic and promote on-air programming. Anna started her career doing digital roles for News 8 in Austin and at the CBS affiliate in Dallas. Anna holds a BA in Corporate Communications and Public Affairs from Southern Methodist University.
Anna Gonzalez's Session:
11:05AM - 11:45AM
Case study: Adding Facebook Live to your marketing content strategy