Chris Sedlak is currently a PR + Social Media Manager at PwC. A 2016 Shorty Award winner for ‘Best in B2B’ with PwC's #BallotBriefcase campaign on Snapchat, Chris has played an integral part in driving new storytelling strategies and building brand defining social media campaigns that have positioned PwC as one of the most innovative brands on social media in its industry. During his time at the firm, some notable social media campaigns designed by Chris include: i) using Medium to unveil PwC’s unprecedented agreement to onboard more than 600 elite tax professionals from GE, ii) PwC’s Snapchat campaign for its #ColorBrave conversation on diversity, and iii) utilizing Facebook Live to discuss the latest on tax reform with PwC’s tax policy leaders.
Additionally, Chris has helped several senior leaders at PwC develop their online presence using personalized social media strategies and a comprehensive online presence checklist. In November of 2015 he worked with the firm’s US Tax Leader and created the #TaxIsSexy campaign to introduce his new Twitter handle. Combined with a blog discussing ‘why a career in tax is an appealing career path’ and a strong cross-platform messaging campaign, #TaxIsSexy went viral and he quickly became the most followed US Tax Leader on Twitter.
In December of 2016, Chris was a featured guest on Jay Baer's Social Pros Podcast and he is a sought-after speaker on the topics of social media and personal branding.
Chris Sedlak's Session: