Jackie Parzivand is a Research Manager at FUEL CYCLE where she manages and implements numerous methods of research to reveal the underlying truth behind why consumers behave the way that they do. Prior to joining FUEL CYCLE, Jackie was the Director of Research and Development at Senseye. She studied Psychology and Social Behavior at the University of California, Irvine.
Her passion for psychology led her to the field of neuro-inspired research, where she developed a real-world understanding of consumer behaviors. Jackie believes that with each research objective, there is an opportunity to tell a story and she strives to articulate the narrative of the consumer.
Jackie Parzivand's Session: