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Ross Martin

EVP Marketing Strategy & Engagement

Ross Martin is EVP, Marketing Strategy and Engagement for Viacom. He oversees the company’s marketing, consumer intelligence, innovation, business development and creative strategy teams. Previously, Martin founded and ran Scratch, Viacom’s creative strategy and consulting division.

Martin joined Viacom in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU and later served as Senior Vice President of MTV 360 Production and Development. Prior to MTV, Martin ran production company Plant Film, served as VP of Film & Television for internet startup Nerve.com, and was a development executive for Spike Lee's 40 Acres and A Mule Filmworks.

Martin is the Chairman of the Viacom Marketing Council and a member of the Academy of Television Arts & Sciences. He was recently named to the Board of Directors for The Ad Council and serves on the advisory boards of St. Jude Children’s Hospital and the Yale University Center For Customer Insights. In 2012, he was named one of Fast Company's “100 Most Creative People In Business” and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 Under 40" list of rising business leaders. In 2014, he was inducted into the Advertising Hall of Achievement.

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