Opening Keynote: Measure or Die; Making Social Media Actionable


Social media has proliferated dramatically within the past two years, yet many companies struggle to quantify the value of social media to their business. In this session, Susan will use her recent research to outline the challenges of social media measurement, share strategies to address them, show how best-in-class companies are tying social media directly to business value, and discuss the future of social media measurement within the organization.
Social media has proliferated dramatically within the past two years, yet many companies struggle to quantify the value of social media to their business. In this session, Susan will use her recent research to outline the challenges of social media measurement, share strategies to address them, show how best-in-class companies are tying social media directly to business value, and discuss the future of social media measurement within the organization.

Session Presented By:

Susan Etlinger
Industry Analyst
Altimeter Group