Ignite the Power of Your Superfans: A Case Study Guide on Building a Social Media Brand Advocacy Program


Research shows that consumers use social media to express their loyalty to their favorite brands and products: 74% of consumers rely on social networks to guide purchase decisions (ODM Group, 2011), and brand advocates are 83% more likely to share information about a product than typical web users (Bzz Agent, 2011). In short brand advocacy and social media marketing are a powerful combination – for both B2C and B2B brands.

In this session, learn how to:

  • Identify your brand's biggest fans, the superfans
  • Engage with your superfans through social channels
  • Maintain a record of superfans for CRM
  • Reward your superfans
  • Not annoy your superfan


    • B2C and B2B best practice case studies will be presented.
    Research shows that consumers use social media to express their loyalty to their favorite brands and products: 74% of consumers rely on social networks to guide purchase decisions (ODM Group, 2011), and brand advocates are 83% more likely to share information about a product than typical web users (Bzz Agent, 2011). In short brand advocacy and social media marketing are a powerful combination – for both B2C and B2B brands.

    In this session, learn how to:

  • Identify your brand's biggest fans, the superfans
  • Engage with your superfans through social channels
  • Maintain a record of superfans for CRM
  • Reward your superfans
  • Not annoy your superfan


    • B2C and B2B best practice case studies will be presented.

    Session Presented By:

    Baochi Nguyen
    Director of Social Strategy
    RingCentral Inc.
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