Word of Mouth in B2B: How Top Brands are Turning Brand Advocates into Powerful Marketing Forces


Very few B2B buyers purchase business software, marketing services, and thousands of other business products without getting recommendations or reading online reviews and comments. In fact Word of Mouth is the #1 influencer of B2B purchases. By turning Brand Advocates into marketing forces, B2B marketers are boosting leads, lowering customer acquisition costs, and driving sales and positive Word of Mouth for their companies.

In this presentation, Rob Fuggetta, author of the ground-breaking new book “Brand Advocates” (John H. Wiley & Sons), will discuss:
  • How to identify Brand Advocates among your customers and via social channels
  • Various ways to energize Brand Advocates to recommend products and services to their colleagues
  • How to track leads and sales as a result of Brand Advocate recommendations Success stories from top B2B companies that are turning their Advocates into powerful marketing forces today
    • Very few B2B buyers purchase business software, marketing services, and thousands of other business products without getting recommendations or reading online reviews and comments. In fact Word of Mouth is the #1 influencer of B2B purchases. By turning Brand Advocates into marketing forces, B2B marketers are boosting leads, lowering customer acquisition costs, and driving sales and positive Word of Mouth for their companies.

    In this presentation, Rob Fuggetta, author of the ground-breaking new book “Brand Advocates” (John H. Wiley & Sons), will discuss:
  • How to identify Brand Advocates among your customers and via social channels
  • Various ways to energize Brand Advocates to recommend products and services to their colleagues
  • How to track leads and sales as a result of Brand Advocate recommendations Success stories from top B2B companies that are turning their Advocates into powerful marketing forces today

    • Session Presented By:

    Rob Fuggetta
    Founder/CEO
    Zuberance
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