Measuring & Reporting on Social Media


Social media, everyone is doing it, and you finally decided to join them. You've got a Facebook page, a Twitter handle, and you have even managed to create some cool pinboards. Then your boss sends you and email that asks, "what is the value of all of this?" So, in an effort to help you keep your job, I will walk you through some no-cost, no-sweat methods for measuring the impact of social media on your business. You'll walk away with some tools and processes you can begin using immediately, including information on:

  • Defining relevant metrics and KPIs
  • Sources for data
  • Facebook Insights
  • Earned media
  • Google Analytics
  • Excel dashboards
    • l
    Social media, everyone is doing it, and you finally decided to join them. You've got a Facebook page, a Twitter handle, and you have even managed to create some cool pinboards. Then your boss sends you and email that asks, "what is the value of all of this?" So, in an effort to help you keep your job, I will walk you through some no-cost, no-sweat methods for measuring the impact of social media on your business. You'll walk away with some tools and processes you can begin using immediately, including information on:

  • Defining relevant metrics and KPIs
  • Sources for data
  • Facebook Insights
  • Earned media
  • Google Analytics
  • Excel dashboards
    • l

    Session Presented By:

    Dan Soschin
    Associate Vice President, Interactive Marketing
    American Public University System
    acheter levitra 20mg kamagra wien buy online kamagra uk viagra billigst minimum age to purchase tobacco products