The Network Effect: B2B Marketing in A New World


The pace of innovation in media, marketing and emerging web has reached an inflection point. Never before have clients and customers had more access to information about your business from such a diverse range of sources. If you want to keep up, it's time to evolve not just your marketing but your business and culture. In this discussion, Alex Jacobs explores new ways to embrace the hyper connected networks of customers and leads to win in today's world. Attendees will walk away with a better understanding of how to craft content for their target audiences, transform their workforce into a network of brand ambassadors, and find/mobilize tools that will amplify their brand messages. Marketing and sales has always been about relationships - now it's about the network.
The pace of innovation in media, marketing and emerging web has reached an inflection point. Never before have clients and customers had more access to information about your business from such a diverse range of sources. If you want to keep up, it's time to evolve not just your marketing but your business and culture. In this discussion, Alex Jacobs explores new ways to embrace the hyper connected networks of customers and leads to win in today's world. Attendees will walk away with a better understanding of how to craft content for their target audiences, transform their workforce into a network of brand ambassadors, and find/mobilize tools that will amplify their brand messages. Marketing and sales has always been about relationships - now it's about the network.

Session Presented By:

Alex Jacobs
Vice President/Director, Social Marketing,
Digitas
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