Tweet This, Not That! Working with Legal to Create a Positive Social Media Experience

Social media continues to draw tremendous buzz. Technology and platforms are constantly evolving. Laws and regulations are rapidly changing. Running a successful social media promotion requires engaging multiple groups across the company—and this includes legal! Bringing in legal at the last minute can be a recipe for disaster. In this time-sensitive space, what can you do to get the legal team on board with your social media plans?

Attend this session to learn how to create a cohesive and positive relationship between marketing and legal as well as other important groups across the company. Gain a better understanding of legal’s role and why it is vital to engage them in the beginning. This session will also cover lessons learned, best practices and trending legal topics for you to share and implement with your legal department. The goal is to provide you with information and tools to help you bridge the gap with legal and produce a rewarding and legally compliant social media program.

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