Email and Social Media: The New Rules of Engagement


The debate between email and social media has been overplayed; its clear that in this new media economy both channels are a critical component to an effective marketing mix. In fact, email and social are more similar than they are different. Innovative marketers now understand that the two channels work best when combined into an integrated marketing strategy. During this session, attendees will be presented with both theory and real-world case studies that highlight how email and social media work hand-in-hand to grow business and how innovative small businesses are leveraging both channels to drive quality engagement and create positive word of mouth.
The debate between email and social media has been overplayed; its clear that in this new media economy both channels are a critical component to an effective marketing mix. In fact, email and social are more similar than they are different. Innovative marketers now understand that the two channels work best when combined into an integrated marketing strategy. During this session, attendees will be presented with both theory and real-world case studies that highlight how email and social media work hand-in-hand to grow business and how innovative small businesses are leveraging both channels to drive quality engagement and create positive word of mouth.

Session Presented By:

Mark Schmulen
General Manager, Social Media
Constant Contact, Inc.