Quest for Success: Legal Issues in Using Social Media to Promote Harry Potter


This presentation will be a case study of the legal and marketing issues raised (and successfully resolved) in creating a social media strategy for the video release of "Harry Potter and the Deathly Hallows."
This presentation will be a case study of the legal and marketing issues raised (and successfully resolved) in creating a social media strategy for the video release of "Harry Potter and the Deathly Hallows."

Session Presented By:

Dana Lira
Vice President, Legal and Business Affairs and Associate General Counsel
Warner Home Video
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