Advertising Law & Social Media - What Marketing Needs to Know


Are social networks part of your marketing strategy? Is so this is a must-attend event. Kathryn, a Senior Marketing Counsel for Unilever, will cover the current legal issues that may arise when incorporating social media into your advertising campaign and marketing strategy using recent NAD and FTC cases. Kathryn will cover specific examples using Facebook like-gated promotions, Pinterest, Twitter covering issues issues like user-generated content, adequate disclosures, testimonials, endorsements and more!
Are social networks part of your marketing strategy? Is so this is a must-attend event. Kathryn, a Senior Marketing Counsel for Unilever, will cover the current legal issues that may arise when incorporating social media into your advertising campaign and marketing strategy using recent NAD and FTC cases. Kathryn will cover specific examples using Facebook like-gated promotions, Pinterest, Twitter covering issues issues like user-generated content, adequate disclosures, testimonials, endorsements and more!

Session Presented By:

Kathryn Farrara
Senior Marketing Counsel
Unilever
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