Learn How to Tap Into the Power of Customer Advocates to Drive Awareness, Sales and Social Insights


Word of Mouth (WOM) has always been a high-value marketing channel for brands; however, there wasn’t an easy way to automate and measure this traditionally offline process. With the increasing amount of consumer online sharing and conversations, brands have a new opportunity to identify their highly engaged, loyal customer advocates and turn them into “social advocates” – who in turn share their experiences with brands and promote them to their social communities. By launching Consumer-to-Consumer (C2C) social marketing programs, brands can tap into the power of their advocates to drive quantifiable social results.

As consumers continue to share more and more and gain more power and influence, brands can cultivate social WOM at scale to drive advocacy, amplify awareness and acquire new high value customers, while gaining insight into their customer base and advocates via C2C programs. In this interactive Workshop attendees will learn from Angela Bandlow, VP of Marketing for Extole, how to tap into a new powerful marketing channel -- their customers. They will leave with practical knowledge on how to create and measure C2C social marketing programs that drive more qualified leads, higher value sales and rich social content.

6 Key Takeaways:

Learn How:

  • Consumer behavior has fundamentally changed; consumers are sharing more than ever before and trust their friends more than they trust advertising, giving brands the opportunity to tap into an incredibly valuable marketing channel
  • To tap into power of advocates to foster the creation and sharing of consumer-generated content around brands

  • The Open Graph fits into Consumer-to-Consumer programs
  • To implement Best Practices for launching Consumer-to-Consumer Programs
  • Consumer-to-Consumer programs can drive real social marketing results
    • Word of Mouth (WOM) has always been a high-value marketing channel for brands; however, there wasn’t an easy way to automate and measure this traditionally offline process. With the increasing amount of consumer online sharing and conversations, brands have a new opportunity to identify their highly engaged, loyal customer advocates and turn them into “social advocates” – who in turn share their experiences with brands and promote them to their social communities. By launching Consumer-to-Consumer (C2C) social marketing programs, brands can tap into the power of their advocates to drive quantifiable social results.

    As consumers continue to share more and more and gain more power and influence, brands can cultivate social WOM at scale to drive advocacy, amplify awareness and acquire new high value customers, while gaining insight into their customer base and advocates via C2C programs. In this interactive Workshop attendees will learn from Angela Bandlow, VP of Marketing for Extole, how to tap into a new powerful marketing channel -- their customers. They will leave with practical knowledge on how to create and measure C2C social marketing programs that drive more qualified leads, higher value sales and rich social content.

    6 Key Takeaways:

    Learn How:

  • Consumer behavior has fundamentally changed; consumers are sharing more than ever before and trust their friends more than they trust advertising, giving brands the opportunity to tap into an incredibly valuable marketing channel
  • To tap into power of advocates to foster the creation and sharing of consumer-generated content around brands

  • The Open Graph fits into Consumer-to-Consumer programs
  • To implement Best Practices for launching Consumer-to-Consumer Programs
  • Consumer-to-Consumer programs can drive real social marketing results

    • Session Presented By:

    Angela Bandlow
    VP of Marketing
    Extole
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