Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She’s a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.

Matt Farrell is the Chief Marketing Officer at USA Swimming. He oversees all aspects of the USA Swimming Business Development Division including revenue generation, sponsor sales & servicing, events, promotions, marketing, public relations, social media, creative services and media properties such as the organization’s web site and magazine.

The department has led USA Swimming to an all-time high in marketing partner revenue, with corporate partners including Speedo, ConocoPhillips, Marriott, BMW, AT&T and more. The Business Development Division was also instrumental in the creation of the Make a Splash initiative of the USA Swimming Foundation.

Farrell joined USA Swimming in 2005 as the Managing Director of Business Development before being promoted in 2009 to the position of CMO. He previously worked at USA Swimming from 1993-97 as the Communications Coordinator.

Farrell worked for the U.S. Olympic Committee for a total of seven years, most recently as the Associate Director of Broadcast Properties. There he worked on managing business development and new media marketing initiatives for the U.S. Olympic Team. He spearheaded the U.S. Olympic Hall of Fame project, including sponsor sales, budget and marketing. Also at the USOC, Farrell secured first-time partnerships with such properties as NBCOlympics.com, Yahoo! and eBay. He also implemented first-time database marketing, wireless and online fundraising programs to support the U.S. Olympic Team. Farrell came back to the USOC after previously working in a similar role from 1997-1999.

From 1999-2000, he was the Director of Internet Marketing for Warner Bros., in Burbank, Calif. He handled the consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, Stanley Kubrick, The Wizard of Oz, Pokemon, Scooby-Doo and more.

He earned a degree in journalism from Arkansas in 1992, and is married to Michelle Dusserre, a gymnastics silver medalist at the 1984 Olympic Games in Los Angeles. They have two daughters – Abigail and Zoe.

Marcus Nelson is a recovering entrepreneur, and adviser to startups. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion.

Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.

As VP of Technology, BJ brings a strong blend of technical and creative abilities to his role at Tasti D-Lite. He is an award winning social technology executive and author who has a long and consistent track record of innovation and leadership within the organizations he serves. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011. BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.

Baochi Nguyen oversees the social strategy and community management for RingCentral, the #1 cloud-based phone system for businesses. At RingCentral, Baochi manages the delivery of customer care across all social channels, the implementation of social tools and analytics, and the integration of social features in marketing campaigns. Previous to RingCentral, Baochi led the social strategy at Boingo Wireless, where her work earned recognition from Mashable, Entrepreneur Magazine, and various book publications. Baochi holds Bachelor and Master’s degrees from Stanford University,

Dana heads up the Social Media Strategies unit for the NCAA. Five years of working on the NCAA’s public and media relations team helped prepare her for communicating Association messages in the social media space. Aside from coordinating and guiding the social efforts, Dana also helps put a face on the NCAA by explaining issues and answering questions on Twitter as NCAADana. Her entire career has been spent in college sports, including time at the Horizon League, a Division I athletics conference. Dana is a former track and field student-athlete at Indiana University where she earned her bachelor’s degree in sports marketing and management. She also holds a master’s degree in management from Indiana Wesleyan University.

Mark joined Constant Contact in 2010 and serves as the General Manager of Social Media. In his role, Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Mark is also responsible for helping shape the education efforts around the effective use of social media marketing for Constant Contact’s more than 450,000 small business, nonprofit and member association customers worldwide.

Prior to joining Constant Contact, Mark was the founder and CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools. After receiving funding from the FacebookFund, the NutshellMail team moved to Silicon Valley. In 2010, NutshellMail joined the Constant Contact team establishing the Walthambased company’s Bay area presence.

Mark is a graduate of the University of Pennsylvania.

Kathryn recently joined Unilever as a Senior Marketing Counsel where she reviews all forms of advertising for personal care products as well as food and beverages. Prior to joining Unilever, Kathryn worked for the National Advertising Division where she reviewed national advertising campaigns, analyzed claim substantiation and successfully resolved disputes relating to social media, telecommunications, dietary supplements, personal care products and consumer household products. Kathryn often lectures on the legal issues surrounding digital media, environmental claims, advertising claim substantiation and advertising self-regulation.

Kathryn is a graduate of the Smeal College of Business at Pennsylvania State University. She received her law degree from New York Law School and is a member of the State Bar of New York.

Angela the Vice President of Marketing at Extole where she is responsible for marketing strategy and execution. Angela brings more than 20 years of experience in enterprise and SaaS software, driving successful market and product strategies. She has held marketing leadership positions at multiple CRM and e-commerce software companies, including WideOrbit, MarketLive, SAP Software, and Allegis. Most recently, Angela was the Chief Marketing Officer for Lavante, a leading provider of SaaS Supplier Management solutions.

Amy Gilmer is the Social Media Manager at Stella & Dot, where she manages all social media initiatives and strategy on behalf of the brand. Amy is experienced in the areas of social content creation, community management, analysis and digital strategy across all social networks, both established and emerging. Amy thrives at building and maintaining large communities and is passionate about bringing brands to life in the social space.

Amy has worked in the Digital Media & Marketing industry since 2008, with experience on both the agency and brand side for organizations including Apple (iPad), Stella & Dot and Barefoot Wine & Bubbly.

Vicky is Director of Audience Development for PR Newswire, a UBM company. Her focus is to increase the visibility of PR Newswire’s customer content, and is responsible for growing the use of the company's industry-leading distribution networks and platforms, including PR Newswire for Journalists, for Bloggers, ProfNet, and ProfNet Connect.

Vicky manages a portfolio of social media properties and strategies for PR Newswire and is the voice and team leader behind the award winning @PRNewswire on Twitter. Vicky also manages a volunteer social media team that spans PR Newswire globally, the social media team for UBM's Business4Better, and the social media team for the Dallas chapter of Social Media Club.

Vicky is fascinated by and regularly speaks and writes about how PR and marketing professionals are adapting to and leveraging the digital social layer that is quickly blanketing human existence. Her speaking experience includes top technology and marketing conferences. Connect with Vicky socially here www.victoriaharres.com or here @victoriaharres, but if you can't find her she's probably gardening or playing on Pinterest.

Natalie Bering, Account Manager for PR Newswire has years of experience advising Silicon Valley clients on content marketing, SEO and social communications. She plays a key role in PR Newswire's social media distribution network as the lead curator for @PRNHealth on Twitter and other social accounts, and she is a board member of the Silicon Valley Brand Forum.

Passionate about helping clients create innovative social strategy, Stephanie has been part of the Wildfire Interactive team since September 2010. Prior to joining Wildfire, Stephanie worked at a digital agency developing and implementing social media marketing plans for clients across verticals. At Wildfire, Stephanie is part of the strategic consulting group, which Wildfire leverages to inspire and support their social suite clients. Day in and day out, Stephanie is empowering her clients with social media best practices and insights to help guide their overall strategy and ensure their success on the Wildfire platform. Stephanie received her bachelor's degree from Stanford University in English and Communication.

Wildfire's client list includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund.

Aparna M. Dave is Senior Counsel in the Houston office of Wells Fargo. She supports the company’s Enterprise Marketing division, and her clients rely on her substantial experience in a wide range of advertising law matters. The division covers brand, social media, sponsorships, marketing promotions and campaigns and related contract matters. Her practice focuses on advising clients on legal issues ranging from trademark, copyright, sweepstakes and contests, privacy and publicity rights, false advertising and deceptive practices and developing policies and procedures in these areas. She has also helped her clients develop social media strategies and policies and establish and maintain a strong presence on blogs and other social media channels such as Facebook, Twitter and YouTube.

Aparna conducts ongoing client training on social media and intellectual property matters. She is recognized by her colleagues as a leading attorney in social media issues and is regularly asked to speak on a variety of subjects at the intersection of social media and the law.

Aparna previously provided legal support to Wells Fargo’s home equity marketing and customer management teams, advising on various marketing, servicing and consumer protection issues. Prior to joining Wells Fargo, Aparna worked as an associate with McGlinchey Stafford in Houston practicing civil defense litigation. Aparna is a 2002 graduate of South Texas College of Law in Houston and enjoys traveling, watching football and running.

Dan Soschin is the Associate Vice President of Interactive Marketing at American Public University System. Dan is responsible for managing the University System’s online marketing, including: social media, demand generation, email, display, paid search, SEO, multimedia and content.

Dan utilizes an analytical and technology-based approach to marketing, merging the science of measurement and behavior analysis with the psychology and collaboration of the creative process. Dan’s unique approach to marketing has generated impressive results through campaigns that are measurable, scalable, and create long term brand advocates. Dan has helped grow American Public University System’s enrollment from 60,000 students in 2009 to 120,000+ today while keeping the cost of education nearly 20-percent below national averages for public four-year universities.

Dan is a graduate of the University of Virginia’s McIntire School of Commerce with a focus in Management Information Systems. His background is in analytics, business intelligence, demand generation, social media, and marketing technology. Prior to American Public University System, Dan worked in a number of tech startups from San Francisco to the DC Metro area, where he currently resides with his wonderful wife, collection of Pez dispensers and his vintage Ms. Pac-Man arcade upright. Follow Dan on Twitter (@Dan_Soschin) or on his blog at www.DanSoschin.com.

Dana Lira is Vice President, Business & Legal Affairs for Warner Home Video in Burbank, CA, with responsibility for, among other things, legal review of advertising and promotions, clearance of DVD enhancements, and negotiation of distribution deals. Prior to joining Warner Home Video in 1999, she was a litigation associate at Morrison & Foerster where she worked on a wide range of matters including environmental insurance coverage, professional liability, misuse of trademark and securities fraud. She also sat on the firm-wide pro bono committee and the Los Angeles Office recruitment and hiring committee. From 1993 to 1996, Ms. Lira was a construction litigation associate at Gibbs, Giden, Locher & Acret.

Ms. Lira received her J.D. in 1993 from UCLA and was the Chief Articles Editor for the Federal Communications Law Journal. At UCLA, Ms. Lira received the American Board of Trial Advocacy’s Outstanding Oral Advocacy Award.

Jennifer Cohen is a dynamic speaker, presenter, teacher and blogger who focuses on marketing, social media and relationship building through meaningful engagements. Cohen is the president of Something Creative LLC, a full-service Philadelphia marketing boutique that works with small to large companies focusing on creating and executing integrated marketing approaches and specializing in social media campaigns. She has keynoted at various social media and mobile marketing summits and has been recognized for her integrated social media approach by Hobson & Holtz in their “For Immediate Release” podcast show, alongside Scott Monty of Ford. Cohen was recently a social media panelist at the Pennsylvania Conference for women, and was featured on Amex Open and Talkadelphia. Cohen is a contributor for the AT&T Small Business Newsletter and blogs for Social Axcess, a popular social media blog, and She Takes on the World, a top ten Forbes.com rated entrepreneur resource. Cohen holds a B.A. in media and communication studies and an M.A. in public relations. She teaches public relations, marketing and writing at Philadelphia University and Delaware Community College, and produces her own small business marketing workshops. In her "spare" time, she teaches cycling classes. http://somethingcreativemarketing.com/

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere. A resident of San Carlos, CA, Fuggetta is an avid tennis player, a rabid San Francisco Giants fan, and proud father.

More business. Better business. That's the name of the game. And no one understands that game better than Gahlord Dewald. Not a guru, a "rockstar" or a fly-by-night charlatan, Gahlord finds the connective tissue between your web analytics and those clients and customers that you want — the ones that will build your business faster, build it better. From web & online strategy, SEO & measurement of analytics to web design and creation of captivating content, Gahlord will give you the tools you need to elevate your online game and reap benefits for your business.

Rob Bailey is an experienced entrepreneur with more than a decade of tech executive experience. Currently Rob is the CEO of social data platform company DataSift, which enables enterprises and entrepreneurs to aggregate, filter and extract insights from the billions of public social conversations on Twitter and other leading social networks. Through a licensing agreement with Twitter, DataSift provides companies with both real-time and historical Tweets to filter and uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion.

Rob has been an executive at three companies that were all acquired: SimpleGeo (acquired by Urban Airship), eScene Networks (acquired by Inktomi) and Admarvel (Acquired by Opera). He is well-versed in securing and building strategic partnerships, finding company talent and leading fundraising efforts.

Rob was previously the Vice President of Business Development for SimpleGeo, was a core member of the executive team and was responsible for building a wide network of strategic partnerships with leading companies in the location/navigation space including, NAVTEQ, Millenial Media and Foursquare. As Vice President, Rob developed a customer pipeline of more than 500 companies, including major social networks, portals and various Fortune 500 companies. He also worked closely with the product and engineering teams to guide the product roadmap.

Previously, Rob held business development positions at Yahoo!, where he was charged with building international distribution partnerships for Yahoo! services, eScene Networks, where he managed a team of eight business development specialists, and USWeb/CKS, where he played a key role in the formation of a 100-member worldwide business development team that built consulting relationships with Fortune 1000 clients.

Bailey is a strategic advisor to SoftTech VC, Admarvel (Acquired by Opera), Urban Airship, Akkadian Ventures and 500 Startups and regularly advises companies on products, fundraising and corporate strategy. Rob has a BA from Brown University and an MBA from the MIT Sloan School of Management.

Matt is the President and Co-Founder of LocalGrüv, a Tri-Valley Daily Deal Site. Launched just over a year ago, LocalGrüv’s success has been a result of a hyper-local approach, social media savvy, and a unique take on Daily Deals. Under Matt’s leadership, LocalGrüv has become a major player in the Bay Area Daily Deal scene, and are expanding to other regions by the end of 2012. Matt’s strengths and experience include subscriber acquisition methods, Facebook strategy for businesses, forming strategic partnerships and developing non-traditional partnerships for success.

As Vice President/Director of Social Marketing, Alex delivers innovative social solutions for a wide range of Digitas clients, including American Express, Taco Bell, and more. In his role, he also leads the social practice in Digitas’ newly opened San Francisco office, and consults across clients throughout the North America region.
A respected industry leader, Alex’s work has been honored at the Cannes Lions, New York Festivals, the Effies, and more. His vast social marketing experience includes the strategy, planning, and execution of social marketing campaigns across numerous industries, including financial services, b2b, CPG, QSR, e-commerce, publishing, and nonprofits.
Prior to joining Digitas, Alex worked at TracyLocke where he led PepsiCo's NFL, MLB and MLS sponsorship initiatives. In 2008, he co-founded non-profit Glassbooth, rated best political website of the year by C-Net and PC Magazine, dedicated to empowering individuals to make more informed voting decisions.