Founder and CEO - Transformational Consumer Insights, Inc.
Tara-Nicholle Nelson is best known as having been the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. Over 120 million people worldwide use Under Armour Connected Fitness apps to get an around-the-clock view of their food and fitness activities.
In Tara’s first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million.
Tara is now the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight and strategy firm. TCI helps brands understand, reach and engage Transformational Consumers: a hyper-growth segment of consumers that view all of life as a series of campaigns to change their behavior in order to live healthier, wealthier, wiser lives.
Tara's exuberant belief that business can be a powerful, transformational force for humanity and her team’s deep expertise in predictive data science, neuropsychology, behavioral economics, content marketing, brand and digital strategy powers TCI’s approach and offerings.