11:00 AM Using Facebook & Twitter audience insights to create highly targeted, personalized ads
Social channels give marketers a new way to tie messaging and targeting together. We’ll dive into examples of different types of paid social strategies across platforms.
Key take-aways will include:
- Best practices in executing paid social programs
- Influencer programs to reach audiences differently
- Technology solutions to inform and execute paid strategies
- Case studies using paid social personalization in practice