SVP, Social Media and Content Marketing - Razorfish
I believe “Social Media” and “Content Marketing” doesn’t have to be complicated. Simply put, it’s really just about being you. And that counts for a brand or a business too. But the key is to offer something of value which others will respond to and share.
My role at Razorfish is to lead our clients forward in the use of ever-evolving social media and content marketing channels. Eighty-five percent of the time, this is acting as a cheerleader/evangelist/therapist/trailblazer to drive idea development and test-and-learn programs.
This all started way-back-when with online services like AOL and Prodigy, where I launched the first online ad campaigns for my clients, and later, on the burgeoning internet, introduced the first new product launch for a major appliance company. (What can I say, I like being first?)
My background is in media, where I started in offline advertising with Campbell Mithun in Minneapolis, before jumping into the digital pool at Agency.com, where I led the digital media and search engine marketing practice. And occasionally, I’ve talked my circuitous experience at industry conferences such as SXSW, ad:tech, Content Marketing Conference and WOMMA.