Senior Vice President, Marketing - North America - Schneider Electric
Tony is a talented and seasoned Chief Marketing Officer with 30 years of experience. He brings deep experience in the key marketing functions of brand management, corporate communications, sports marketing, e-commerce and social media.
Tony Wells currently is Senior Vice President, Marketing for Schneider Electric’s North American market. In his current role he is responsible for promoting and protecting the Schneider Electric brand, as well as overseeing marketing communications, corporate communications, demand generation and brand marketing. Schneider Electric, through its 30,000 North American employees and six business units, serves as the global specialist in energy management and automation.
Prior to joining Schneider Electric, Tony was Senior Vice President and Chief Marketing Officer for ADT Security, where he was part of the senior management team that led a successful Initial Public Offering and spinoff from Tyco. At ADT he was responsible for brand management, corporate communications, pricing, consumer insights, product marketing and consumer marketing. ADT is the industry leader in home automation, residential & business security and home health.
Prior to ADT, Tony was Executive Vice President and Chief Marketing Officer for 24 Hour Fitness. 24 Hour Fitness is one of the leading innovators in the health and fitness industry. Tony was part of the team that transformed the brand around key initiatives, including e-commerce, social media and customer engagement, which helped yield double-digit growth for the company over a three-year period. 24 Hour Fitness was owned by private equity firm Forstmann Little & Company.
Tony’s career has spanned the automotive, financial services, and retail industries, where he has worked on both the client and agency sides. He has built highly successful dealer, merchant, partner, tenant and customer programs at Nissan North America, Interpublic Group of Companies (IPG), The Mills Corporation, Clear Channel, and Visa USA. Tony is an industry leader in marketing companies with a subscriber-based business model and authorized dealer channels.
Tony served as an infantry officer in the U.S. Marine Corps from 1986 to 1991. He graduated from the United States Naval Academy in Annapolis, Maryland with a Bachelor of Science degree. He also earned a management certificate from Johns Hopkins University in Baltimore, Maryland.His non-profit board experience includes past service to the national board of Mothers Against Drunk Driving (MADD), Make-A-Wish Mid-Atlantic and Our Lady of Good Counsel High School. Tony resides and works in the San Francisco area.