Webcasts

Social Media Response Strategy: Leveraging Positive and Negative Content in the Social Sphere

Social media users are discussing brands both positively and negatively everyday. Carisa will lead discussions on how companies can harness user-generated content about their brand to engage consumers and drive enhanced brand perceptions. Carisa will share relevant examples and give attendees a guided approach to safe and effective response in the social sphere.
Duration: Approximately 45 min.
Carisa Miklusak
CEO - tMedia
More Than Branding:
Social Media as a Business Tool


This relevant, interactive presentation provides an overview of the many opportunities to utilize social media as a business tool to address the most critical business issues many organizations face. It is supported with a variety of diverse case studies and concludes with actionable insights participants can implement in their business to drive results.
Duration: Approximately 45 min.
Carisa Miklusak
CEO - tMedia
Integrating mobile into your marketing strategies

This webinar will walk you through the latest mobile statistics and strategies, and how you can use this marketing technique as part of an integrated approach. Listen to presenter, Jennifer Cohen, President of Something Creative, a Philadelphia-based marketing boutique, who will help you understand the mobile marketing landscape and what it means for your business. Jennifer will review the main mobile outlets and their benefits, and how to integrate with offline marketing efforts. What You Will Learn:
  • The basics of mobile marketing
  • Key terminology and the different options for mobile marketing
  • The results of a few case studies of mobile marketing programs
  • How to integrate mobile marketing with other marketing channels to optimize the results of your programs.

  • Duration: Approximately 45 min.
    Jennifer Cohen
    President - Something Creative, LLC
    Social Summit Social Network Conference Social Media Marketing Social Strategies
    Test