Kyle Scriven is an experienced marketing and communications professional that has been at the forefront of digital marketing and strategy for over 15 years. Kyle is currently a Senior Content Solutions Consultant at LinkedIn, where he works closely with B2B and B2C brands of all shapes and sizes, helping them develop full-funnel content strategies and tackle high-level marketing challenges. Before this, he led the social media team at AARP and served as the Senior Director, Digital at the Motion Picture Association (MPA).
He also has deep roots in social and agency with time spent on the agency-side (Accenture Interactive) and growing start-ups (LivingSocial). Kyle holds a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Arts in Communications from the University of Maryland, College Park.
Kyle Scriven’s Session(s):
9:00am - 9:45am PDT —
In a world where more eyeballs are looking for more content than ever before and increased competition for those eyeballs, it is increasingly vital that you develop winning content. In this session, we’ll be discussing some creative best practices for LinkedIn, while also showcasing some examples of top-performing content.