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Amelia Tran

Senior Director of Marketing
WorkReduce
Amelia Tran is a Digital and Field Marketer with a strong bias for action and a track record of building, consulting and evolving marketing teams at the top global media agencies and industry-leading SaaS companies. 

For the past 11+ years, Amelia collaborated with Google, Shell, Bayer, L'Oreal, embedding herself as an extension of her clients' marketing teams to oversee go-to-market launches, rebrand projects, and digital marketing plans through social media, paid advertising, campaign development, live and virtual activations, and email marketing. After a decade-long career on the agency side at WPP, Omnicom and as a consultant, Amelia joined iSpot.tv to grow their digital marketing and field marketing divisions, while producing the company's most-coveted event, TV Disrupt, driving demand and bringing attention to the future of TV ad measurement.
 
In 2020, Amelia was awarded a Fellowship with the Advertising Club of NY for rising female leaders, as the sole recipient from MediaCom. Her contributions have been featured in eMarketer, Business Insider, tech hackathons, Cannes Young Lions, Social Fresh and Social Media Strategies Summit.
 
As a New York City native, Amelia spends her time connecting with marketers and startups through her community, Mosaic, and is constantly thinking of her next travel destination. 
 
24 countries later (and more to come), Amelia has learned taking control of her time and living the life she wants is fueled by her passion for disrupting the future of work. Excited to start a new chapter at WorkReduce as of May 2022, Amelia's focus as the company's new Senior Director of Marketing is to shape the company’s voice among brands, agencies and platforms to provide the best-in-class expert talent solutions and attract the ad industry's top talent to be a part of a flexible, innovative, remote workforce.

Amelia Tran’s Session(s):


9:45am - 10:30am PST —

10 Social Ad Formats You're Not Using & Should Be

If you're active on social media, you've likely seen native posts with the word "sponsored" attached & may think these are the only ads the social platforms offer. After all, the barrier to creating these types of units is low & the social platforms make it as easy as possible for you to "boost" a post or tweet. Reality is, as the social networks evolve & expand their offerings, the number of growing formats to not only help you drive engagement but drive e-commerce sales is massive. In this session, Amelia will review 10 ad formats across various social networks that you should be testing to positively impact your social marketing & business goals. After this session, attendees will be able to review these ad formats with their teams, align formats with different marketing goals, and understand how to initiate the setup of these ads.


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