Amelia Tran’s Session(s):
9:45am - 10:30am PST —
If you're active on social media, you've likely seen native posts with the word "sponsored" attached & may think these are the only ads the social platforms offer. After all, the barrier to creating these types of units is low & the social platforms make it as easy as possible for you to "boost" a post or tweet. Reality is, as the social networks evolve & expand their offerings, the number of growing formats to not only help you drive engagement but drive e-commerce sales is massive. In this session, Amelia will review 10 ad formats across various social networks that you should be testing to positively impact your social marketing & business goals. After this session, attendees will be able to review these ad formats with their teams, align formats with different marketing goals, and understand how to initiate the setup of these ads.