As the Associate Director of Social Strategy at Blue Hour Studios, Ashley’s role is uniquely composed of both paid and organic strategy. Exhilarated by the idea that there are no failures, only iterations, she believes in tackling social media campaigns with data, logic and gut-checks, resulting in customized approaches, appropriate for the dynamic social landscape.
Ashley has brought her solution-oriented, anything-is-possible mindset to a number of Blue Hour Studios’ clients across CPG, travel, entertainment, auto and more. The company’s portfolio includes Constellation Beer and Wines, Emerge Hair Care, Burger King, Capital One, Zicam, Center on Addiction and Tim Hortons to name a few.
Blue Hour Studios is a newly launched content agency powered by Horizon Media (known for expertise in media and analytics) and Group 9 (largest mobile publisher in the US comprised of household names including Thrillist, Popsugar and NowThis) designed to deliver better business outcomes for clients by bridging media and the message. With content services spanning from strategy, creative concepting, production and consumer engagement this team is comprised of experts across emerging platforms, premium content and personalized 1:1 messaging.
Prior to Blue Hour Studios, Ashley worked at a large health insurance brand and various startups.
Originally from the Chicago area, Ashley has a passion for hearty Midwestern-style food. Now based in LA, her deep-dish pizza and ballpark hot dog diet has evolved to also include kale and green juice.
Ashley Vasquez’s Session(s):
Ashley will review how to conduct an audit of your brand’s competitive set on social media to effectively enhance your media performance.
In this 30 minute on-demand session, attendees will leave with a deep understanding of:
Who is this training for? Beginner/intermediate social media strategists, coordinators, advertisers or anyone who wants to gain a better understanding of how to conduct a competitor audit.