Speaker details coming soon!
Zenia Johnson’s Session(s):
11:45am - 12:30pm PDT — Wednesday, August 5, 2020
With the seemingly endless variations of campaign objectives, audience types, and ad units available to you in Facebook, it may be difficult to figure out the best combination to meet your business goals. As you’re mapping out your media plan, you may be asking yourself questions like Is it worthwhile to invest in non-conversion objectives? and What’s the proper budget allocation for each campaign type?
In this session, Zenia will review the best approach to answer these questions, and will outline: