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Sara Zaccaro

Global Paid Social Strategy Lead

Sara has worked in social media for 12 years with 10 specifically developing, implementing, and leading paid social media branding and strategies. She currently leads paid social media for Accenture on the brand side–determining the best ways to reach specific audiences across multi-platform social media experiences.

Sara’s approach to social media is rooted in making sure an audience sees a message that speaks directly to them without being too intrusive. She believes that social media is the best way to engage a customer/client, but because of user behavior, an ad on social media must have best-in-class creative, strategy, and execution right from launch.

Sara’s recent accomplishments include leading a global transformation in how ads are bought on social media spanning numerous industries, languages, and services offered. While heavily focused on B2B KPIs, she’s used her experience in B2C to expertly pivot thinking and creative execution.

In her free time, Sara enjoys traveling, her Peloton, and spending time with her family. You can find her sharing mostly dog and travel content on her Instagram, or Tweeting about social media, entertainment, and current events.

Sara Zaccaro’s Session(s):

12:30pm - 1:15pm PDT —

Twitter: Copy and Creative Tips on Twitter for Higher Engagement

Twitter could arguably be the most cluttered social media channel in North America. Marketers and brands looking to break through to their audiences need to understand how. With just seconds to stop a user in their timeline scroll, knowing what works and why can help your content­–which is competing for attention against topics like politics, weather, current events, sports, and more–get in front of the right people.

While this session will be heavily focused on paid social, we will cover:

  • A quick overview of creative for organic engagement
  • Deep dive into copy and creative best practices for paid social
  • Why it’s smart to keep ads separate from organic posts
  • Paid social creative dos and don’ts
  • Paid social copy dos and don’ts

Check out our early bird ticket prices!
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