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Jennifer Fink

Director, Digital & Social Strategy
GLOW

Jenn Fink is a multitalented marketer who has worked in the entertainment industry for a decade. She has led social strategy and award-winning innovative campaigns for GLOW clients including VH1, HBO, Discovery Kids and IFC.

Jenn started her career in production for NBC, executing top-level teases and bumpers for Beijing Summer Olympics coverage. Joining Discovery Communications shortly thereafter, she helped establish the first Social Media International division. At Discovery, Jenn managed a global team that developed multi-regional social and digital strategies for original productions, products, and live event coverage for brands including Discovery Channel, TLC, Animal Planet and Eurosport.

Jennifer Fink’s Session(s):


Facebook Groups: Why They Matter Now More Than Ever

Last year when Facebook upped the ante on Groups, many brands were left questioning how to manage the space, how to connect with followers and how to add Groups to their already abundant social plans. And when the world paused during the COVID-19 quarantine, Groups proved to be thriving outlets with real staying power. Join Jenn Fink, Director of Digital & Social Strategy from award-winning agency GLOW for a look at why Facebook Groups are important communities to nurture for marketers and brands, especially in the age of stay at home - and potentially - work from home forever. 

In this session we’ll cover:

  • Are Facebook Groups the right platform for your brand?
  • Case studies from top entertainment brands.
  • Who’s in control? How to moderate while not getting in the way.
  • Thought starters and the future of groups.

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