Danisha Lomax

Danisha has 13 years of experience working in media and is currently the VP/GD, National Paid Social Lead at Digitas, overseeing paid social experts who create scalable and end-to-end activations for clients like Pandora, Starz, HPE, and Sephora. Previously, Danisha worked at AKQA, creating campaigns for Gap Inc. and Yahoo, and formerly she worked at Wells Fargo, and eDriving.  Danisha has been awarded the Social Media Campaign of the Year (2013), the 32 under 32 SF Egotist award (2014), Campaign’s Female Frontier Championing Change honoree (2020), and San Francisco's “Heart of the Company” (2020).

9:00am - 9:45am PST — Wednesday, August 5, 2020

Keynote: The Top Things You NEED to Know About Social Commerce

Whether you are old-hand or you’re diving in for the first time, social commerce is a must-have for connecting with today’s digital consumer.  But not every social media platform’s commerce solution is created equally.

Danisha Lomax will unpack how social media consumer behavior has increased and how platforms have increased their ecommerce capabilities to manage the demand. Among her discussion points:

• How should brands integrate organic and paid shopping features into one’s social commerce strategy?
• How has Snapchat evolved its solutions to connect brands with consumers?
• How has Pinterest’s launch of the Verified Merchant Program stimulated brands to create revenues?.

 By the end of the session, you will understand how you can leverage these trends, hit the ground running for the rest of  2020, and be prepared for the future!