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Wednesday, August 5, 2020    9:00am - 9:45am PST

The 5 Things You NEED to Know About Social Commerce

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Whether you are old-hand or you’re diving in for the first time, social commerce is a must-have for connecting with today’s digital consumer.  But not every social media platform’s commerce solution is created equally.

Danisha Lomax will unpack how social media consumer behavior has increased and how platforms have increased their ecommerce capabilities to manage the demand. Among her discussion points:

  • How should brands integrate organic and paid shopping features into one’s social commerce strategy?
  • How has Snapchat evolved its solutions to connect brands with consumers?
  • How has Pinterest’s launch of the Verified Merchant Program stimulated brands to create revenues?.

 By the end of the session, you will understand how you can leverage these trends, hit the ground running for the rest of  2020, and be prepared for the future!


 

Danisha Lomax
Vice President, Group Director--National Paid Social Lead
Digitas North America

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