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Gabriela Head

Social Media and Blog Ecosystem Director
Microsoft

Gabriela Head leads Microsoft’s cloud offerings social and blog strategy and execution. She's responsible for overseeing more than 120 corporate engines that serve worldwide. These channels support customers through their decision-making journey. Before joining Microsoft four years ago, Gabriela worked as a digital and social consultant supporting Fortune 100 brands like Nike, Lowe's, Abbot Pharmaceuticals, and HP among others. During this time, she had the opportunity to interview over 1,000 B2B technology decision-makers to learn how they use social, web, search, and communities to inform their decision-making process.

Gabriela Head’s Session(s):


11:50 am–12:30 pm — Thursday, March 21, 2019

Creating Insights-Driven Community Building Campaigns

The best marketing campaigns start with great customer insights. In this workshop, you will learn:

  1. How to mine for insights using a variety of social media tools
  2. How to create empathy maps to reveal campaign opportunities
  3. How to plan for seamless execution
  4. Which key performance indicators to track to measure success

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