A retired girl band keyboardist, Stephanie Frank has been working in digital content marketing for 15 years. In her previous role as Senior Manager of External Communications for PwC, she was responsible for increasing social media visibility by over 90% and supported the launch of PwC products.
As the Marketing Director of the Mayo Clinic Diet, she hopes to redefine diet culture online to support those on a healthy path to whole health and weight loss. She works closely with medical professionals and specialists to supply audiences with resources and information that help people on their road to health.
11:00 am–11:40 am — Thursday, March 21, 2019
When using paid social targeting, what are the best ways to maximize effectiveness? PwC has learned that prioritizing site traffic, essential contact lists, and varying creative messaging is key to driving business and increasing sales by using social media efforts. Once they click, is your target driven to convert on your website? A lot of B2B businesses fall short in this area.
After this session, attendees will be able to identify and execute three pillars of targeting: