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Stephanie Frank

External Communications Manager
PwC

Stephanie Frank is an External Communications Manager at PwC. She oversees the social media committee and paid social efforts for the firm. She is accountable for increasing the firms' social visibility by 90% in the past year. Previously, Stephanie worked at various NYC media agencies handling social media for DKNY, Belvedere Vodka, Red Mango, Brother Sewing Machines, and more.

Stephanie Frank’s Session(s):


11:00 am–11:40 am — Thursday, March 21, 2019

How PwC Drives Business with Powerful Social Targeting

When using paid social targeting, what are the best ways to maximize effectiveness? PwC has learned that prioritizing site traffic, essential contact lists, and varying creative messaging is key to driving business and increasing sales by using social media efforts. Once they click, is your target driven to convert on your website? A lot of B2B businesses fall short in this area.

After this session, attendees will be able to identify and execute three pillars of targeting:  

  • What: Develop impactful content that delivers
  • Where: Identify key points of engagement for their customers
  • How: Determine unique best practices for effective ways of communication

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