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Vanessa Fiske

Director of Marketing
DVD Netflix

Born and raised in Silicon Valley, Vanessa has worked for her share of technology household names: Netflix, Logitech, Plantronics, Netscape as well as startups since the early 90s. Her passion for the consumer has driven her to launch new product categories [children’s computing accessories, digital writing] and increase adoption of mainstream products [mobile headsets, movies]. Vanessa holds an MBA from Santa Clara University and a BA in European Studies from Whittier College, where she was most recently recognized as a Distinguished Alumnus for the Whittier Scholars Program.  For fun, Vanessa is also launching She Lives Aloha, a subscription service that keeps the Hawaiian island vibes coming long after the vacation is over.

Vanessa Fiske’s Session:

9:00 am–9:45 am — Wednesday, March 20, 2019

Keynote: Fantastic Influencers and Where To Find Them: A Data-Driven Microinfluencer Case Study

Proving the value of influencers to a data-driven organization was a challenge for the DVD Netflix Head of Marketing, Vanessa Fiske. Partnering with Melinda Byerley of Timeshare CMO,  the two teams designed, built, and launched #DVDNation, an innovative influencer program with a cost-effective gamification platform. The program not only provided immediate accountability but also scaled to embrace both original fans and a new community of micro-influencers for this 20-year-old technology brand.

Session takeaways:

  • Even on a modest budget, how to build a successful influencer program that drives measurable results
  • Why the people who love your brand are the most effective influencers
  • How to Measure the impact of micro influencer programs in ways even your CFO will love
  • Ensuring your influencer program's success from the start with well-chosen goals
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