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Mark Pontrelli

Director of Digital
Coty

Mark Pontrelli is a storyteller and currently the Director of Digital for Coty Professional Beauty in North America.  With over 20 years of production experience, Mark has gained a very particular set of skills. From NBC to P&G and now Coty, Mark has brought his understanding of production workflows and creativity to life through, eCommerce, educational and inspirational content.  Most recently, he is working on an ambitious plan to increase productions, build internal digital production capabilities and drive down costs.

Mark Pontrelli’s Session(s):


11:15 am–12:00 pm — Wednesday, March 20, 2019

A Coty Case Study: Implementing a Challenging Content Production Strategy with your Existing Teams

Video traffic accounts for 80% of all consumer internet traffic.  As brands evolve, telling their stories through video is important to keep audiences engaged and growing.  Many companies are faced with video consumption appetites that exceed their resources. This results in ad-hoc production requests and strategies that are not holistic.

Learn how Coty is transforming their digital content to become more agile and efficient.  With bold strategic choices and the implementation of a unique production concept, Coty Professional Beauty is testing the model of traditional marketing and agency relationships.  

Attendees will take away:

  • A model for how to build a hybrid of internal/external video content teams
  • Video production best-practices for producing lower-cost video at volume
  • A deeper appreciation for NASA

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