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Liz Cole

VP/Group Director, Social Strategy
Digitas North America

As the regional head of social strategy at Digitas, Liz oversees a thriving practice that helps brands connect the dots between online audiences, social technologies, media planning and creative execution. She has spent her career crafting social programs that drive engagement, reputation and revenue for brands spanning CPG, food and beverage, technology, financial service, healthcare and tourism. Liz has been a featured speaker at Social Media Week, Spredfast Summit, WOMMA Summit and CEA, and a visiting instructor at Miami Ad School’s Social Media Bootcamp.

Liz Cole’s Session(s):


11:50 am–12:30 pm — Thursday, March 21, 2019

Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising

With consumers scrolling through an average of 300 feet of newsfeed content each day, it’s becoming harder for brands to get noticed at all – never mind conveying a brand message, increasing consideration or generating a sale. As marketers, our number one challenge in social is capturing increasingly scarce attention in an environment that is ever more saturated with content. Doing so successfully requires us to take a new creative approach.

In this session, participants will learn:

  • The true scale of attention scarcity, and the barriers to breaking through content clutter
  • The factors that most drive consumer attention, interest and recall in the newsfeed
  • The typical ways people consumer social content now, and how to make those habits work for your brand
  • A simple creative framework for developing effective, thumb-stopping in-feed content

1:30 pm–2:10 pm — Thursday, March 21, 2019

Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising

With consumers scrolling through an average of 300 feet of newsfeed content each day, it’s becoming harder for brands to get noticed at all – never mind conveying a brand message, increasing consideration or generating a sale. As marketers, our number one challenge in social is capturing increasingly scarce attention in an environment that is ever more saturated with content. Doing so successfully requires us to take a new creative approach.

In this session, participants will learn:

  • The true scale of attention scarcity, and the barriers to breaking through content clutter
  • The factors that most drive consumer attention, interest and recall in the newsfeed
  • The typical ways people consumer social content now, and how to make those habits work for your brand
  • A simple creative framework for developing effective, thumb-stopping in-feed content

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