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Andrew Hanelly

Partner
Revmade

Andrew has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations, and non-profits. His work has been featured at SXSW, Content Marketing World, FOLIO:, as well as the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award and currently works with clients at Revmade on strategy projects.

Andrew Hanelly’s Session(s):


1:00 pm–1:45 pm — Wednesday, March 20, 2019

Why Your Social Media Should Map Content to Moments in Your Audiences’ Lives

We hear the cliche all the time: successful marketing is about being at the right place at the right time with the right message for an audience. But how do you operationalize on theory? In this session, we share our “mapping to moments” approach to content strategy and social media marketing which helps organizations develop streams of relevant content for specific audience segment targets, as well as methods for distributing and measuring that content through social media channels.

Key takeaways include:

  • Learn a method for mapping marketing to key audience moments
  • Develop an approach for creating a micro media campaigns for your social content
  • See how to co-create with influencers to tap into new audiences

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